Leading Global Sportsbook Brand

Early Days and Foundation

Operated in many places under Pelican Entertainment B.V. and related entities. The platform has generally relied on a Curaçao-based gaming license to provide services in many international markets, which is a common route for operators targeting broad geographies outside of strictly regulated markets such as the UK or parts of the EU.

OUR STORY

Ownership and Legal Structure

Melbet first appeared on the online betting landscape in the early 2010s. The company traces its roots back to 2012, when it launched as a multi-product gambling operator offering sports betting alongside casino-style games.

PRODUCT AND TECH EVOLUTION

Melbet’s product evolution followed a common playbook: expand markets offered, beef up live (“in-play”) betting, add a casino, and build a mobile app and lightweight front-end that could be adapted for local tastes. Over the years the company invested in a wide sports catalogue (football/soccer, cricket, basketball, tennis, etc.), live streaming and live-betting tools for markets where those features matter, and an affiliate/partner program to help the brand reach users through third-party sites and influencers.

Markets, Expansion, and The Affiliate Model

Melbet’s geographic strategy emphasized markets where mobile adoption and demand for sports wagering were growing fast but where incumbents were fewer. To accelerate user acquisition the company leaned heavily on affiliate marketing programs, local promotions, and regional payment integrations

🌐 40+ GEO
ASIA
Southeast Asia EUROPE
LATIN AMERCA
AFRICA

Licensing and Operations

Expansion

Melbet operates under a Curaçao eGaming license, which allows it to offer services across multiple countries. This licensing route enabled fast global growth for its operations and affiliate programs.

Melbet built a reputation for offering competitive odds, quick live betting options, and a user-friendly app for mobile bettors.

Growth and Global Reach

Over the years, Melbet expanded beyond traditional sports like football, basketball, and tennis to include live betting, eSports, and virtual sports. The brand also introduced a full online casino with slots, table games, and live dealers.

SPORTS BET

highest odds! Enjoy 1,000 live matches and 10,000 matches

LIVE BETTIN

licensed games, including live dealers, baccarat

ONLINESLOTS

over 9,000 online games.

FAST GAMES

Fast bet and fast earnings with games like Aviator, Crash, Plinko

MELBET ON THE RISE

Melbet’s journey from a 2012 startup to a recognizable global betting brand illustrates both the growth opportunities in online sports betting and the operational complexities that come from scaling across many legal environments. Its playbook — broad product coverage, localization, affiliate-driven growth, and high-visibility sponsorships — has made it a major global player.